Rama Bijapurkar


    Rama Bijapurkar
    Market Strategy Consultant and Independent Director



    Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and India’s consumer economy. She is also a keen commentator on social and cultural change in liberalizing India. She has her own strategy consulting practice and works with an impressive list of Indian and global companies, helping them develop their business market strategy.

    In addition to her consulting practice, Ms. Bijapurkar presently serves or has served as an independent director on the boards of several of India’s blue chip companies. These include Infosys Ltd., Bharat Petroleum, Axis Bank, Godrej Consumer Products, CRISIL (S&P India), and Mahindra Holidays & Resorts. She is also a Visiting Faculty and member, Board of Governors at the Indian Institute of Management, Ahmedabad, her alma mater.

    Ms. Bijapurkar writes extensively in the media and is a dominant voice on issues relating to India’s business, society, and politics.

    Her book, We Are Like That Only: Understanding the Logic of Consumer India (Penguin), is translated into Hindi and Mandarin and is recommended reading in several business schools in India and abroad. She is also the author of Customer in the Boardroom? Crafting Customer-Based Business Strategy (Sage).